I like to think that as a fortysomething woman, I stay level-headed about the lighter side of the media that details every nanosecond of celebrities’ existence. It’s all good fun to click through red carpet recaps and magazine profiles, with the occasional salacious bit from Perez Hilton or TMZ. But what good are recommendations on lifestyle from someone whose reality is so opposite of my own in terms of age, income and fame?
Granted, the trend of creating a brand around one’s celebrity persona is nothing new. It started with the Oprah and Martha uber-brands. They’ve been perpetuated in varying degrees of success/pretentiousness/outright shilling by Gwyneth , Jessica and Tori. It’s been reported that fan faves Reese and Ellen have plans to jump in the game as well.
It could be argued that Blake Lively, best known for one of my former guilty pleasures Gossip Girl, is less of a known entity than any of these actresses. And that may work in her favor, because I find her first letter from the Editor absolutely genuine and inspiring. Add the attractive photography and design, and I am really feeling the visual tone of PRESERVE.us, but it is the mission that got to me sign up for the newsletter. Here’s what this site is doing right…
American-made products from artisans are the focus
Are there two groups more in danger of survival than small businesses and American-based owner/operators? Preserve’s list of vendors creates a finely curated e-commerce lineup of clothing, accessories, decor and food products, all made by artisans that make & manufacture on home soil. I love you Etsy, but sometimes you overwhelm with choices when I need to focus on the right gift!
A range of price points
There are hand-crafted pieces of art that would be an investment rather than a splurge. Also included are several affordable products suitable for self or gifting. In each instance, the buyer has options for placing their idea of worth on items. It’s a pleasant break from the endless pushing of generic celebrity-branded merchandise.
Buyers’ product choice determines contribution to the philanthropic pledge
5% of each sale made in the first year will go to Covenant House, an organization that supports abused, homeless or exploited children with food, shelter, and resources. Food purchases go towards meals, Clothing begets clothing, and Decor will add to the blanket goal. This is a delightful extra part of a gift that gives back, especially if word spreads about the cause.
It’s different…in a good way
The writing, photography and overall design are a visual treat, like the pricey design magazines I only buy myself on a mundane day…only it’s free and accessible! The editorial component of the site is a palate cleanser for heavy digital media consumers like myself. The content sparks my curiosity about everything from the artisans to the shoot locations. I hate to say it, but you know I can’t help myself…it’s lovely…and lively!
I’m totally on board with the blitz of celebrity product collaborations in recent years. My Pinterest board, Cool Collabs is evidence of my obsession. Are you thinking that the lifestyle websites will become a widespread trend, and are you into it? Share your thoughts with me!